Wednesday, April 5, 2006

Katie Couric - CBS' $20 Million Anchor


Congratulations to Katie Couric. Her NBC contract expires at the end ofMay. She turned down $20 Million a year from NBC to become the first network news solo female anchor - at CBS. She'll also be doing some work at 60 Minutes. I never really thought of her as a journalist. Probably more of a TV host. Apparently, this is what CBS is looking for. Is she worth $20 Million a year? She won't be doing $20 million worth of work, but her value to the network will far exceed that figure if the ratings improve. The CBS Evening News is in third place, behind ABC & NBC. CBS is constantly reminding us that they are "America's Most Watched Network." It shouldn't be too hard for them to improve in the ratings. It's a pretty safe bet for all concerned. If things don't work out, Couric can simply take the money and run.