Wednesday, May 9, 2007

Katie, nobody's watching...


CBS Evening News is hurtin' for certain. During the last week of April they had their lowest viewership in 20 years! About 6 million daily viewers as opposed to ABC's 8.1 million with Charlie Gibson and 7.5 million viewers for NBC's Nightly News with Brian Williams. If Katie Couric was so popular on the NBC Today Show, why is she stinking up the place at CBS? Maybe CBS should ask a newsman about their ratings problem. Most of the CBS Evening News is FLUFF. Now, fluff is OK....on a news magazine show. Today was a sort of "magazine show." Hard news dominating an evening newscast? What a concept!

Here's CBS' solution. Fire two people: Katie Couric and the person who hired her. Oh, and while you are passing out pink slips, give one to the person who produces the show! So who should sit in the chair? John Roberts, reading real, hard news stories - with a daily commentary segment from Don Imus! You want ratings? You'll get your ratings!