The current Toyotathon Television Advertising Campaign has got me scratching my head. There are a number of different commercials in the series. Yesterday I saw two. In the first one, a litle Japanese lady has a chainsaw and is cutting down a large tree that lands on her American made car. The other commercial shows a black man pushing his American made SUV off the top level of a parking garage. I mentioned the ethnicity of the models in the commercials. I did not put them there, Toyota did. What are these commercials saying? That you'd be better off sabotaging your current vehicle and collecting the insurance money than you would be trading your vehicle in on a new Toyota. Does this mean that Toyota dealerships are less than fair in appraising trade-in's? Does it mean that Blacks and Asians should commit insurance fraud as the best and most economical way to buy a new Toyota? Or, is this supposed to be funny? Sometimes I "don't get" Madison Avenue Humor.
