Lane Bryant Ad

Fox and ABC had some problems with this Lane Bryant ad. Fox refused to run it during American Idol which airs in prime time, at first, until the Lane Bryant people threatened to cancel the ad buy. What do you know? Money talks! The ad aired within the last 10 minutes of the show.



It is interesting to note that Victoria's Secret and Platex have not had any problem airing their commercials. The networks say that they have a problem with the size of the cleavage on the Lane Bryant models. Uh, the commercial targets full figured women. What would you expect? An anorexic twig of a model with the shape of a ten year old boy?

I have two words for Fox and ABC and for Lane Bryant: Cable TV. A limited commercial schedule during American Idol and Dancing With The Stars costs as much money as a complete media blitz on Cable TV!

Network TV is in a coma. Pissing off legitimate advertisers isn't helping...
P.S. these shows are fixed. The producers decide who is eliminated and who stays and, ultimately, who wins. It's all part of PRODUCING a show which is targeted to the largest possible audience.