Ah! To Be A Demo, Again!

It was with keen interest that I saw that Fox's "American Idol" beat out CBS's Survivor - Panama" and ABC's "Dancing With The Stars" and even the Olympics in the all important 18 - 49 year old demographics.

I am older than 49.

It may be interesting to note that I make and spend as much money (sometimes more) than I did when I was living within the targeted demo. Before I was 27, I was making poverty wages. My tv (and radio) preferences were important to the advertisers as I was making "peanuts," in my 20's. Now, with four decades in the work force, Madison Avenue thinks that my TV viewing habits are of no consequence. Perhaps so. As far as disposable income is concerned, pssssst, Nielsen and Arbitron, my house and cars are paid for!