Donald Trump's Apprentice TV show is losing viewers. Last year it averaged 14 million viewers per week. The audience now averages 10 million. Not bad, but the idea is to gain, not lose, viewers. Here are some problems: The show can be hard to watch at times with the petty bickering that goes on, especially on the female team. It's apparent that these 20-somethings don't know a lot about how to communicate with each other. Trump, himself, doesn't seem to be having a good time. Perhaps everyone on the show is afraid of having a good time. Being a multi millionaire is supposed to be cool, very cool. Right? Business is business but it is best conducted with the human touch. This year's show lacks the personality aspect that we've seen in the past. Relax Donald, you're not fired, but we are keeping an eye on you.
