What's more hip to today's kids than TV? Well, for Millennials (14-25 year olds) it's video games, music and the Internet with only 10.5 hours of TV in a week. This is a lot less than it used to be. Three complete football games take more than the 10.5 hours.Generation X (26-42 year olds) watch 15.1 hours of TV per week. Baby Boomers (43-61) watch 19.2 hours and Matures (62-75) watch 21.5 hours.
The study was done by Deloitte and paid for, ultimately, by YOU.
General's conclusion: Kids don't have the patience to watch an hour long TV show, much less a 2 or 3 hour TV movie. Their attention span is more suited to a 4 minute song. Instead of watching TV, they'd rather surf through pics of Britney & Lindsey or play video games. I don't see how any of this could beat a good football game, a cheap, cold beer (or two), and anchovies on crackers!
