Wednesday, September 22, 2010

K F See Ads

KFC

Kentucky Fried Chicken is losing business. Sales in their U.S. restaurants were down 7% for the 2nd quarter of this year. Outside the U.S., KFC is doing very well! How's this for an interesting advertisement move! Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with "Double Down" in large letters across their rear ends. The Double Down is KFC's new bunless sandwich, designed to be popular among men. This makes sense to me, if you want young guys to read your message, put your message where young guys look!