It's supposed to attract 20 year olds to buy their magazine.
Playboy magazine is turning over its cover to the matriarch of Springfield's first family: Marge Simpson. New Playboy Magazine CEO, Scott Flanders thinks this will lower the average age of his readers from 35 to somewhere in the 20's. There's also a 3 page pictorial - no kidding!
I must be old fashioned.
November's issue goes on sale October 16. I won't be buying one, but then, again, I'm not in my 20's.