Monday, January 14, 2008

Golden Globe Ceremony - Not So Golden


The Golden Globe Ceremony was held last night. Well, with the Writers' Guild strike, the big-time actors refused to cross the picket lines, so there were no celebrities. The presentation took the form of a news conference. News conferences have traditionally been as exciting as watching paint dry, or listening to snow melt.
Nielsen came up with the numbers - 5.8 million people watched the 'Globes on Sunday. Last year it was 20 million. Network TV charges sponsors by the size of the audience. Translation: NBC lost between $10 & 15 million. Is that a lot of money, for them? Well, yes and no. It's more than they pay Brian Williams.
Next month the Academy Awards will be broadcast. If the writers' strike is still going on, it should be interesting to see what portion of last year's audience of 40 million will be watching.