Sunday, April 3, 2011

Pepsi's Next = "Pepsi Next"


Ever since Diet Coke edged out Pepsi as the #2 soft drink beverage, the folks at Pepsi have been thinking of ways to regain "market share."

Introducing "Pepsi Next!" It's a semi-diet drink with 60 calories in a 12 ounce can.

The funny thing is...that both Coke and Pepsi have tried this before! Remember Coke's C2 or Pepsi Edge? They had limited popularity, but they were both discontinued.

I've been thinking about all of the "new" soft drink product lines that never seem to "make it."

It's safer than reformulating your flagship product. Remember NEW COKE?

Personally, I stopped drinking soft drinks, a few years back. However, last week I tried a Mexican Coke...with real sugar. It tasted like the Coca Cola that I grew up with!
It's sad when the world evolves and things don't get better.