Tribune Broadcasting is having some money problems. They are experimenting with a television newscast with no anchors and no reporters! This will save a lot of money, if, of course, people actually watch it. Instead of anchors and reporters, you would be told the story with "natural sound." Natural sound is the term used in the TV biz as the sound that you would hear as the video camera is recording the event. No more "Who, What, Where, When, Why & How" to be explained by the reporter or anchor. It was the "brainchild of Lee Abrams," who previously stated his belief that "Wanna reach more 30-40? Well, start ATTACKING WITH ANTI A.D.D. NOTICABILITY."
Wow...keep it short and sweet so the little people won't get bored with the facts. I think he is forgetting that the news is broadcast to PEOPLE. People come in two genders, male and female. People still like to (I think) hear news from people. Some people prefer a male, some a female - give 'em both! Since TV is a visual and audio medium, the sound and pictures are of utmost importance. Attractive video and audio! That's why we see attractive people with good voices delivering the news. Intelligence also comes into play...if it doesn't break the budget.
Instead of "re-inventing the wheel" perhaps we should try our best to perfect it?
